وضع الذكاء الاصطناعي في بحث جوجل يحصل على قدرات وكيليّة ويتوسع عالميًا

Google Search is evolving, and the future is intelligent and agentic. In a recent announcement, Google unveiled significant enhancements to its AI Mode in Search, bringing agentic capabilities, personalized recommendations, and global expansion to the forefront. This update signifies a leap towards a more proactive and helpful search experience where Google actively assists users in completing tasks. Let’s dive into the key features and improvements.

Agentic Capabilities: Google Search as Your Digital Assistant

The most significant update is the introduction of “agentic capabilities” within AI Mode. These capabilities empower Google Search to proactively assist users in completing tasks, starting with restaurant reservations and expanding to other local services and event tickets.

• Restaurant Reservations: Instead of manually searching across multiple platforms, users can now ask AI Mode to find a dinner reservation with specific constraints such as party size, date, time, location, and cuisine. AI Mode then searches across various reservation platforms like OpenTable, Resy, and Tock to find real-time availability and presents a curated list of options with direct links to booking pages.
• Partnerships: This functionality is enabled through the power of Project Mariner, direct partner integrations, the Knowledge Graph, and Google Maps, along with collaborations with reservation platforms such as OpenTable, Resy, Tock, Ticketmaster, StubHub, SeatGeek, and Booksy.
• Availability: The initial rollout of these agentic capabilities is available to Google AI Ultra subscribers in the U.S. through the “Agentic capabilities in AI Mode” experiment in Labs.

Personalized Recommendations: Search Results Tailored to You

AI Mode is also becoming more personalized, offering recommendations based on users’ preferences and interests. This enhancement is currently rolling out to users in the U.S. who have opted into the AI Mode experiment in Labs, starting with dining-related topics.

• Contextual Understanding: AI Mode leverages previous conversations, search history, and interactions on Google Search and Maps to understand individual tastes and preferences.
• Tailored Suggestions: For example, a user searching for a “quick lunch spot” might receive recommendations for Italian restaurants with plant-based options and outdoor seating if AI Mode infers those preferences from their past activity.
• User Control: Users retain control over the data shared with Google and can adjust their personalization settings within their Google Account.

Collaboration and Sharing: Seamlessly Sharing Search Experiences

A new link-sharing capability allows users to share AI Mode responses with friends and family, enabling collaborative exploration and task completion.

• Easy Sharing: Users can simply tap the “Share” button to generate a link that can be shared with their contacts.
• Collaborative Exploration: Recipients can jump directly into the AI Mode response, ask follow-up questions, and continue exploring the topic on their own.
• Practical Applications: This feature is particularly useful for tasks like planning trips or organizing events.
• User Privacy: Senders retain control over shared links and can delete them at any time.

Global Expansion: AI Mode Reaches New Audiences

Following positive feedback, Google is expanding AI Mode to over 180 new countries and territories in English.

• Wider Access: This expansion brings AI Mode’s capabilities to a much larger audience, allowing more people to ask complex questions and discover the richness of the web.
• Nuanced Queries: AI Mode excels at handling longer, more complex questions, empowering users to tackle complicated tasks like comparing products, planning trips, and understanding how-to guides.
• Future Growth: Google plans to expand access to even more languages and regions in the near future.

Conclusion

The updates to Google Search’s AI Mode represent a significant step towards a more intelligent, personalized, and agentic search experience. The introduction of agentic capabilities promises to transform how users interact with search, making it a proactive assistant rather than a passive tool. Coupled with personalized recommendations and expanded global availability, these advancements position Google Search as a central hub for information discovery and task completion. As AI continues to evolve, we can expect even more transformative changes to how we search and interact with the world’s information.

Source: Google